Digitisation with substance: BUG launches new web platform

The website is often the first point of contact for customers, partners, and other interested individuals. As this is a company’s digital calling card, it has a significant impact on the first impression made by any brand. Through this relaunch, BUG intends to deliver product information, technical content and knowledge more quickly and efficiently. This step is closely linked to BUG’s commitment to offering innovative solutions, both in its product portfolio and in digital communication.

Progress in digitalisation with real impact

The relaunch is about more than just a cosmetic update; it represents a significant digitalisation process and a clear customer focus. The most visible change is the new design. A restructured and refined navigation, clear page layout, detailed product information, as well as optimised search and multilingual options, ensure user-friendliness, clarity, guidance and an engaging reading experience.

With Pimcore as the technological foundation, the relaunch transforms not only internal data management but also external communication and interaction with customers. The platform integrates Product Information Management (PIM), Digital Asset Management (DAM) and Content Management System (CMS) into one solution, creating a central source for all digital content and distribution channels. This ensures efficient data management and a centralised data distribution system for employees and customers alike. Product data is maintained and made available for all relevant actions and can be accessed by users in real time.

“With the new website and integrated PIM system, we are creating genuine added value for our customers: product information, technical data and media content are now centrally compiled, always up to date, and available at any time. This not only makes product selection and understanding easier, but also speeds up planning and decision-making processes. For our customers, this means less effort, more clarity and a significantly more efficient access to relevant information,” says Christian Razik, Sales Director, BUG Aluminium-Systeme.

Thanks to newly structured and optimised data hierarchies and classifications within the PIM system, BUG can present its product range, including variants, clearly via filter functions. At the same time, in-depth product knowledge is made accessible for training purposes. Product specifications such as deduction measurements, surface quality, material thickness or installation instructions can be found quickly for each item. This is made possible through robust master data management, which benefits both customers and partners. They receive enriched and structured product and marketing master data, complete with corresponding objects and assets, which can be seamlessly integrated into their own PIM systems.

Through DAM integration, digital content such as images, videos and documents can be efficiently consolidated and shared across all media channels, creating a consistent brand experience across every digital touchpoint. This enables faster time-to-market activities. Automated DAM processes allow significantly faster publishing of product and marketing content – a clear advantage for customers who rely on up-to-date information and materials. With this, BUG delivers scalability and long-term future readiness for itself, its customers and its partners.

Conclusion of this digital transformation step

With this initiative, BUG demonstrates how digitalisation can be implemented in a concrete, customer-oriented way. The new web platform is a prime example of modern product, data and media management that is not only efficient but also tangible – for customers who value quality, transparency and service.

“With this new digital presence, BUG is taking a decisive step towards future-oriented customer communication. The redesigned website offers much faster, more intuitive and more consistent access to product information and services. Clearly structured and technically optimised, it provides visitors with a modern, efficient and inspiring user experience – and a new quality of digital interaction with our brand,” says Martin Götze, Director, BUG Aluminium-Systeme.

BUG Aluminium-Systeme
Schachenstraße 14
88267 Vogt, Deutschland

Telefon: +49(0)7529 999 0
E-Mail: bug.sales(at)step-g.com