BUG reimagined: tradition meets premium innovation

20-09-2017 | BUG is celebrating its 65th anniversary in 2017, marking its status as an industry expert in the construction sector. In this context, the transformation of the BUG brand from traditional to innovative and premium is also constantly being driven forward. As part of the digitalisation process, the old website was replaced with a new, modern one.

BUG has been a symbol of high quality and developer spirit since the early 1930s. Today, BUG continues to stand for premium quality and expertise in all aspects of aluminium system solutions. BUG is celebrating its 65th anniversary in 2017, marking its status as an industry expert in the construction sector. In this context, the transformation of the BUG brand from traditional to innovative and premium is also constantly being driven forward.

As part of the digitalisation process, the old website was replaced with a new, modern one. BUG Aluminium-Systeme’s new brand identity is clearly designed and structured. Thanks to the improved user guidance, visitors to the website can now find their way around quickly. To reach smartphone and tablet users effectively, the BUG website has a fully responsive design, meaning it is optimised for display on all mobile devices. This gives customers and interested parties access to comprehensive BUG brand content wherever they are.

Search engine optimised content rounds off the new brand presence. This makes it quicker and easier to find information via Google than before.

“BUG Aluminium-Systeme has been around for 65 years. Then, as now, the entire team — from the press foreman to the sales colleague — stands for premium quality in our system solutions. With our new BUG website, we are innovating not only with our products, but also with the way we present ourselves as a modern, forward-looking company in the digital world. We are shaping the future and showing the way,” says Johann Obermayr, BUG Sales Director..

Contact address for reader enquiries

BUG Aluminium-Systeme
Schachenstraße 14
88267 Vogt, Germany

Tel.: +49(0)7529 999 0
E-mail: bug.sales(at)step-g.com

Downloads

Medienmeldung: Imagewandel bei BUG – von der Traditionsmarke zur innovativen Premiummarke

de

pdf | 209 KB

Image: Screenshot of the reference page

JPG | 291 KB

Image: Screenshot of the homepage with a focus on aluminium

JPG | 109 KB

Image: Screenshot of the homepage with focus on people